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- Aspiration to leadership in graduating the eligible for media work, researches, communication and information studies to respond to the needs of public and private sectors locally and regionally.
- Achieving excellence locally and regionally and internationally in the field of communication and media by adopting the fundamentals and principles of Arab and international culture.
- Provide students with knowledge and communication skills to practice information and communication work out of Arab culture and human legacy. And prepare the competencies required in the fields of media and human communication to meet the needs of society and labour market.
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